!nGenius Marketing Software Suite
The Concept
The !nGenius Marketing Software Suite is a software product designed to facilitate the organisation and analysis of marketing information within the !nGenius Marketing Process. The software also acts as a guide through the process and provides extensive documentation on the process and the software.
Process Visualisation
The process underlying the software is large and complex and involves many individuals across different functional roles within an organisation, therefore very few users will use all of the available functionality. It is important, however, that everyone understands where their contribution fits into the process. To this end the entire process is available to view through the user interface and that help on each stage is available.
Information Management
The process requires a large amount of information to be collated and analysed. The information must be organised so that it can be viewed and updated throughout the project lifetime.
Analysis and Presentation
The information that has been collected is analysed in various different ways throughout the process and the results of these analyses must be visualised in order to allow presentation to other project members and management.
Reporting
The software must be able to generate a number of reports from the information collected within the process. These reports take the form of Microsoft Word documents.
Our Solution
The solution is a desktop application for the Windows platform.
Process Visualisation
The user interface of the software uses a number of custom components to visualise progress through the process and maximise the space available on a notebook computer screen.
Information Management
Information is stored in an object oriented hierarchical structure allowing presentation and analyses to be customised to the type of data in a modular fashion.
Analysis and Presentation
The various analyses available throughout the process provide graphical representations of their results for presentation directly from the software.
Reporting
A custom reporting system allows report templates to be designed for specific purposes. Reports are generated as complete Microsoft Word documents which can then be modified in the usual way.
Customer Feedback
Some of the comments we have received about the !nGenius Marketing Software Suite software:
"We have very much appreciated Neoworks' collaborative working style, their commitment and competence. Most pleasing has been the fact that not only are they highly skilled and knowledgeable in their own field of software development, but the personnel with whom we have interfaced have also been quickly able to learn about the subject matter of our field of application. This enabled them to interact constructively and very fruitfully on the matching of computer science capability and marketing decision-making and management need. The results are very pleasing and the approach that Neoworks took to negotiating commercial agreements demonstrated a full understanding of our requirements."
